Location: San Francisco, CA
Company: Google
a deep understanding of the science behind how social platforms, networks, and communities work. This work will include the development of shared frameworks and centralized systems for social-marketing measurement (across paid, owned, and earned), an always-on newsroom to identify relevant trends and develop brand engagement opportunities, influencer identification, and community management.
In this role, you will use the latest in AI technology to identify deep social insights, finding opportunities to train and apply AI models for ongoing applications of social marketing. You'll drive real-time actionable optimization for increased performance on all social and influencer marketing
efforts. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.
Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. The US base salary range for this full-time position is $203,000-$299,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed
on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. Minimum qualifications: 10 years of experience in social marketing. 10 years of experience in data analysis.
Experience with AI, data mining, machine learning, and statistical analysis. Experience with social media platforms and how they work. Preferred qualifications: Experience working with international teams. Ability to work cross-functionally with a high number of stakeholders. Ability to produce executive-friendly mass communication. High attention to detail, and increasing levels of responsibility and independence. Responsibilities Be an expert on the latest developments in AI models, how they can be applied in social marketing, and how to measure the impact on the business.
Merge the understanding of social behaviors within social communities with the application of new and custom AI models to advance our understanding of consumer conversation, content generation, and trend identification putting the power in marketers. Lead a team (or partners) who can implement the use of AI models (data capture, cleaning, storage, AI application, APIs, UI, etc. ). Understand the evolution of social platforms to keep our approaches current based on data proving outcomes. Rethink how we measure ROI on business objectives and show how Brand and social/influencers impacts our business OKRs from both a direct attribution lens and an incrementality lens, which requires data infrastructure and modeling.
Requisition #: 133071834548445894pca3lyuhf
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
