Location: New York, NY
Company: Great American Insurance
and property and casualty operations, there are always opportunities here to learn and grow. At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results.
We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality. Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best. Our Executive Liability Division (ELD) underwrites Directors' and Officers' Liability Insurance, Employment Practices Liability Insurance, and Fiduciary Liability Insurance
for public, private and not for profit companies. The Executive Liability Division is seeking a Marketing Representative. The role of the Marketing Representative is to maintain and develop relationships with management liability agents and brokers, providing product insight and facilitating access to ELD Products.
Strong communication skills are a must for this position. This position also requires frequent overnight travel. The position will be based in the Northeast region. Job title and job grade will depend on the successful applicant's level of experience. Essential Job Functions and Responsibilities Initiates contact with current and prospective new business partners. Markets ELD
products/services through interaction (correspondence, phone, in person, digital media, etc.
) with agencies and brokers. Tracks statistics on prospect lists, hit ratios, business retention and new business production. Develops and employs innovative, creative and resourceful methods for achieving new business development. Works collaboratively with management to develop, monitor, and adapt a business/marketing plan for area of responsibility and to support division goals. Participates in the development of agency or broker business goals. May support underwriting in fact gathering, underwriting, and pricing of renewals. May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business.
May promote additional coverage/programs to existing accounts. Responsible for achieving premium development and retention/persistency goals. Builds strategic relationships with business partners (agents, brokers, producers) to achieve targeted profit goals of the division. Regularly corresponds and visits with agencies and brokers. Monitors the delivery of excellent customer service and follows-up on any customer concerns that need to be addressed. May assist with coordinating/transferring books of business and ongoing contract management.
Identifies issues/potential issues and triages to appropriate staff to resolve. Provides continuing education and support to assigned agents regarding ELD products, programs, product line news/issues, eligibility guidelines, risk, and pricing philosophy. May author/distribute promotional correspondence (newsletters, pamphlets, etc. ) and/or marketing collateral to existing and potential agents and/or customers. Plans and hosts both internal and external events to achieve area/regional marketing initiatives. Maintains familiarity with competitors and market conditions.
May be required to gather, analyze, and maintain competitive information. May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts. Collaborates with other business units on cross-marketing efforts. Collaborates with regional underwriters and underwriting product managers to enhance knowledge of ELD products, share producer information, and coordinate marketing travel. Attends industry and association events. Performs other duties as assigned. Job Requirements Education: Bachelor's Degree Field of Study: Liberal Arts, Business or a related discipline.
Experience: Generally, 3 to 5 years of related experience. Ability to travel up to 50% Business Unit: Executive Liability Salary Range: $75,000.00 -$150,000.00 Benefits: We offer competitive healthcare, retirement, and paid time off benefits for full-time and part-time benefit eligible employees. Requisition #: R51866ahf9io63
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
