Location: Madison, IN
Company: Dover
Blitz, Nogra, Butler, Space and Sirio. SUMMARY: The Partner and Segment Marketing Manager will focus on marketing maturity and alignment between VSG and its channel partners as well as executing a segment-based marketing strategy aimed at the company’s 10 identified customer segments.
Responsible for strategy, implementation, acceleration, and measuring the success of marketing as it relates to the two focus areas, this role will partner closely with leaders across the organization to identify key business trends and new opportunities. The ability to drive a high-volume of quality output, a growth mindset, and the ability to work effectively with partners and stakeholders to manage multiple
projects at once are key skills we are looking for. For this role, a Madison based schedule is preferred, although a hybrid work arrangement will be considered.
COMPANY OVERVIEW: Vehicle Service Group (VSG) is part of Dover Corporation’s Engineered Product segment and is the holding company for some of the most trusted names in the vehicle service industry, including Rotary®, Ravaglioli and Warn Automotive®. We design, test and manufacture best-in-class products and solutions focusing on our customers’ productivity, efficiency and profitability. To do that, our teams collaborate worldwide to share knowledge, research, and resources, which have kept us strong and stable since 1925. ESSENTIAL
JOB FUNCTIONS INCLUDE: Partner Marketing: Gain and maintain a deep understanding of our existing indirect channel framework to use as the foundation for Partner Marketing strategies and plans.
Develop, plan, execute and optimize annual and quarterly Partner Marketing strategies with plans that align to annual marketing calendar (including work with PD and National Account customers) Manage process for creating and delivering multi-medium syndicated branded content to distribution partners that support mutual business initiatives Responsible for all dealer communication touchpoints, development and deployment Provide marketing consultation services to the partner network to help them promote their distributorship and brand Oversee the lead generation process for partners.
Develop and own quarterly NPS (or other platform) partner surveys Segment Marketing: Gain and maintain an in-depth knowledge of our products and services and how they solve our customer’s pain points. Develop, plan and execute quarterly Segment Marketing strategies with plans that align to the business’ AOP and include Vertical specific messaging and personalization Implement an Account Based Marketing (ABM) strategy that aligns to the annual marketing calendar Partner with Sales and Product Management leaders to support Account Development Plans as they relate to vertical segments Oversee multi-medium content development that support top and mid-funnel lead generation with vertical segments CRITICAL SHORT-TERM OBJECTIVES or CRITICAL ASPECTS OF ROLE NEXT 1-2 YEARS • Participate in the development and management of rolling 12-month marketing calendar that support strategic goals of the business • Work with partner (and sales stakeholders) to develop and own sustainable lead tracking and conversion process • Drive Brand Strategy Activation effort as it relates to channel partners and their presentation of VSG brands and messaging • Stand-up a robust segment marketing platform that includes industry dedicated web pages and content as well as a supporting ABM plan OVERALL QUALIFICATIONS – Skills and Experience • Bachelor’s degree, Master’s degree preferred; • 5+ years of demonstrated experience in a Marketing role with a proven track record in channel or partner marketing • Strong communication and presentation skills.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders • Problem-solver with strong analytical skills, strategic thinking, operational acumen • Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines • Excellent verbal and written communication skills.
• Ability to build positive relationships at all levels of the organization. KEY DOVER COMPETENCIES: • Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners.
Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen. • Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner. • Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals’ capabilities, creating results beyond just the sum of the parts. • Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.
We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Blitz, Nogra, Butler, Space and Sirio. SUMMARY: This position is responsible for the day-to-day creation of content to support the VSG marketing department’s multi-tiered needs. This content will appear across platforms, including digital collateral, social media, website, advertising and traditional mediums.
This position will work closely in collaboration with the Brand Marketing Manager and the Partner and Segment Marketing Manager. ESSENTIAL JOB FUNCTIONS INCLUDE: Oversee the development and deployment of VSG’s branded Social Media marketing calendar, working with internal and external teams. Create and manage a content calendar, ensuring timely and consistent delivery of high-quality
content across various channels. Work with Product Management to identify and develop product features and benefits (aka Product “Power Positions”) for new product campaigns.
Assist in the creation of Power Positions for legacy products as necessary. Update existing content to meet new content and brand standards. Assist in the development of direct email marketing and website landing pages to support VSG brand campaigns. Create and deploy a marketing strategy for short form video. Assist with other design-related tasks as needed, such as creating infographics and other marketing collateral. OVERALL QUALIFICATIONS – Skills and Experience Bachelor’s Degree in Marketing or Communications
preferred 3+ years’ experience in a customer focused field.
Must be experienced with various platforms of social media (Facebook, Instagram, Linked In, etc. ). Must possess the ability to capture and edit photography and short form video. Exceptional writing and editing skills, with an eye for detail. Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders. Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines. Ability to build positive working relationships at all levels of the organization.
Desired Skillset: Copywriting Skills Communication Skills Content Presentation Skills Graphic design skills using Adobe Creative Cloud programs such as In Design, Illustrator & Photoshop Organizational Skills Editing and Proofreading Analytical Skills Marketing Campaign Skills KEY DOVER COMPETENCIES: Builds and Manages Collaborative Relationships : Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.
Change Leadership : Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner. Motivates and Inspires : Creates an environment that stimulates others to follow. Builds teams that fully use individuals’ capabilities, creating results beyond just the sum of the parts. Self-Awareness and Personal Development : Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.
We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, interaction, interactionual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Marketing and Public Relations (PR) jobs are roles within organizations focused on promoting and maintaining a positive image of a brand, product, or service. These positions involve creating and executing marketing campaigns, building relationships with media and influencers, crafting press releases, and engaging with the public and customers through various channels. Key features of these roles include strong communication skills, creativity, strategic planning, and the ability to adapt to an ever-evolving digital landscape. Professionals in this field are often tasked with measuring and analyzing the impact of their efforts to continuously improve outreach and brand perception.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
