Location: San Francisco, CA
6sense’s platform value proposition, functionality, and differentiators in the marketplace. This includes creating go-to-market assets, maintaining competitive intelligence, and enabling our rapidly expanding sales team. Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
Keep tabs on the ever-changing competitive landscape—be an expert on our competition and how they are positioned. Deep understanding of our buying personas - today and what those personas/ roles will look like in the future Work with key analyst to understand their market point of view, solicit input, and provide relevant updates Collaborate with product management,
sales, and the broader marketing team to develop concise, relevant, and differentiated product messaging Create product content such as case studies, videos, website copy and blog posts Act as a thought leader for the 6sense platform externally, including speaking engagements, social media and written works.
Gain insight into customer adoption of current products, untapped opportunities and buyer personas Measure and optimize the buyer journey as it relates to product feature adoption and usage Provide input to our product development roadmap Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. Understand and
support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Requirements 10+ years of product marketing experience Remote Proven track record of differentiating solutions against competitors Must have experience in the marketing or sales tech industry Excellent communication skills Willing to own and drive the strategy while also executing Power user of networking tools such as Linked In, Twitter, Facebook and Instagram. Bachelor’s degree in business or marketing; MBA preferred Base Salary Range: $189,750 to $290,950. The base salary range represents the anticipated low and high end of the base salary range for this position.
Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO).
#Li-remote Notice of Collection and Use of Personal Information for California Residents: California Recruitment Privacy Notice and Policy J-18808-Ljbffr For more details: jobs-search. org/senior-director_san-francisco-c426440/senior-director-product-marketing-san-francisco_i1970102244
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
