Marketing Specialist | Georgetown, KY

Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.

to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities.

Interested in joining us on our journey? The Product Marketing Senior Manager - Refrigeration (Top Freezer, Built-In, Water Filtration) is essential to developing and executing the Commercial Growth Strategy of the Refrigeration business, in alignment with the GE Appliances House of Brands strategy while driving continued leadership in Ice & Water product excellence. This role is responsible for leading the

creative development and omni-channel implementation of all product marketing material related to specific product categories including Top Freezer, Built-In, Water Filtration, Freezer, Compacts, Wine & Beverage.

The candidate will work hand in hand with marketing, sales, pricing and product management to directly influence product and go-to-market strategies. The successful candidate will drive sales growth by creating excitement around the category with key internal/external stakeholders, driving a high level of focus and action on key projects. Position Product Marketing Senior Manager - Refrigeration (Top Freezer, Built-In, Water Filtration) Location USA, Louisville, KY How You'll

Create Possibilities Essential Responsibilities Creative Content Creation: Responsible for the creative process, messaging, and commercial content for product portfolio Ensure leading edge omni-channel product marketing presence, including e-commerce, social, online & in-store point of purchase, product displays, product catalogs and all other creative assets Develop and execute merchandising programs across all distribution channels, including retail promotional planners, recommended plan-to-sell assortment for stores/showrooms/selection centers, etc.

Lead multiple creative agencies and cross-functional business stakeholders to deliver excellent creative assets on schedule and within budget Develop and Execute Commercial Growth Strategy: Own the commercial execution of the New Product Introduction Checklist Partner with Commercial Director to achieve desired results throughout internal New Production Introduction Launch Process (i CS Review tollgates) Partner with Commercial Director on strategic commercial activities (Time to Think, RENO, PACE, etc.

) Collaborate with multiple Product Directors to ensure that product plans are accurate so that product marketing content is clearly communicated to Sales/Marketing stakeholders with proper lead-time to ensure strong execution Partner with Commercial Training Team to develop a regular rhythm of engaging, impactful training materials that help GEA Refrigeration products win in the market with customers and consumers Market Intelligence & Brand Insight: Develop and maintain tools that document and analyze intelligence on market trends and competitive strategy Partner with Commercial Director and Marketing Team to leverage consumer insights and brand segmentation to develop brand strategies and positioning statements for each of the business' 5 mass/mass premium brands; develop positioning briefs and feature messaging priorities Coordinate Concept Testing process for product line; collaborating with Commercial Director, Product Directors, Brand Managers and Consumer Insights Team to evaluate likely consumer responses to new product ideas Customer and Sales Team Engagement: Drive high level of two-way engagement with Field Sales Team and Customers to maximize effectiveness of product marketing and merchandising efforts Ensure Field Sales Team clearly understands GEA Refrigeration's unique value proposition around key products/platforms petitors and how to drive the message with Customers Lead execution for GEA Refrigeration at industry trade shows, large customer meetings/events and customer product line reviews Manage communications across commercial organization (Training, Sales Team Meetings, Yammer, etc.

) Co-Develop and execute the plan-to-sell strategy for both Retail and Contract Customer channels Co-develop National Account programs and recommended lineups What You'll Bring to Our Team Minimum Qualifications: BA/BS degree from an accredited university or college in Marketing or other Business-related field Minimum of 7 years of Commercial roles; such as sales, marketing, pricing and operations Self-initiative with a hunger for excellence, enthusiastic can-do attitude Excellent interpersonal skills, highly effective communication and presentation skills High attention to detail with strong project management and analytical skills Ability to prioritize and execute critical tasks in a fast-paced, complex and continually changing environment Demonstrated ability to collaborate, influence and drive results across a matrix organization Must be willing and able to travel to customers and GEA sites, as needed Relocation assistance: Yes Preferred Qualifications: Experience driving growth in Sales roles at GE Appliances Marketing and/or Sales experience focused in Retail and/or Home Building Industries MBA degree Our Culture At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences.

We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams.

Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals.

When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization. GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, interaction, interactionual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.

S If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to xyz X@ PDN-9ac7b08c-93c0-410f-ae50-af09204f6e8b

across internal systems and tools Promotional calendar maintenance, communication and reporting to internal teams and external agencies Writing documentation to educate internal stakeholders on marketing intake mechanisms Partner with internal marketing teams and external agencies to ensure campaign setup and execution process consistency Provide clear, consistent, and frequent communication to global stakeholders to ensure clarity on content activities, status, goals, and results.

Provide additional support across the marketing and sales team Works well with partner teams and stakeholders to deliver assigned projects on time Collaborates with creative teams to develop best-in-class marketing

assets BASIC QUALIFICATIONS 2+ years of professional marketing experience 1+ years of experience in a high-tech B2B digital marketing role PREFERRED QUALIFICATIONS Experience in marketing or marketing research Experience using data visualization tools Bachelor's degree in marketing, business, or communications The target hiring compensation range for this role is the equivalent of $32 to $34 an hour.

Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k

plan with company match. Client Description Want to work for one of the fastest growing and most admired companies in the world?

Founded in 1995 this client of Aquent's has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity and leadership. PDN-9acbb48c-cc-d63d02868e7d

Financial Officers, Chief Marketing Officers, Chief Technology Officers, Chief Information Officers, Chief Research Officers, Chief Strategy Officers, Chief Data Officers, Owners, Co-Owners, Founders, Co-Founders, Presidents, Board Members Industry: Advertising/PR/Marketing/Events, Financial Services, medical / Biotech, Healthcare - Hospitals, Internet / Online Media, Retail, Consumer Products, Architecture / Construction / Civil Engineering, Hospitality, Travel, & Leisure, Insurance - Health & Life Honorarium: $300 per 60 min Zoom interview To be respectful of your time, we want to make sure you meet all study requirements.

Start the survey to fill out the qualification form. If you qualify, our team will reach out to you to schedule the interview with our client. For more details: jobs-search. org/finance_louisville-c432822/job_i1969456738