Location: Atlanta, GA
Company: Zelis
decision-making across the marketing department and provide insights for senior leadership. You will help Zelis understand how marketing campaigns are driving pipeline development and determine successful marketing campaign metrics, as well as understand the purchase funnel and how our customer acquisition process flows from initial awareness through conversion and purchase.
This will include working within our marketing analytics software solutions and serving as a primary contact for the vendor, researching online behavior and digital psychology, and exploring market trends and opportunities. To be successful in this role, you should have an understanding of marketing functions and
how they interact with a business-to-business sales process. As well as experience with processing and analyzing marketing data. Objectives and Responsibilities: Marketing KPI development - Under the supervision of the VP of Marketing Analytics help build and produce meaningful marketing KPI models and creating easy to understand dashboards Benchmarking - assist across marketing functions with the supervision of the VP of Marketing Analytics to develop standardized benchmarks for online channels and advising on KPIs based on performance analysis Reporting - reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data Innovation
and recommendations - As part of the Marketing Analytics team be active in bringing new opportunities and innovative new methodologies to continuously improve analytical methods, KPIs, and key marketing benchmarks Marketing analytics - Within the broader team work on bringing together disparate data and provide analytic support to marketing related questions that lead to data driven decision making What you will bring:5+ years of experience in a marketing analytics and/or operations role; preferably in a B2B environment.
Working knowledge of CRM and marketing tools (Hubspot, Salesforce, Google Analytics) as well as data visualization tools (Tableau, Power BI).
Highly analytical and data-driven mindset. Passion for bringing process and structure to support data-driven decisions. Ability to communicate data insights to interdisciplinary functions such as marketing and sales. Data visualization and dashboard creation experience. Ability to manage and integrate marketing technology and Ability to interface with third-party vendors and serve as day-to-day POC. Growth-oriented and adaptable; able to excel in fast-paced environments with complex data needs. Attention to detail-accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution.
Must be a self-starter and quick learner with the desire to learn. Healthcare industry experience a plus but not required. Education: Bachelor's in mathematics, economics, computer science, or statistics; master's degree in lieu of work experience will be considered. #LI-JB1As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all.
We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process. Commitment to Diversity, Equity, Inclusion, and Belonging At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations.
We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day. Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, interaction, national origin, disability status, genetics, protected veteran status, interactionual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email xyz X@ SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams.
This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis. We are looking for a Senior Analytics Specialist who will research and identify ways to optimize our marketing performance and return on investment.
Under the supervision of the Vice President of Marketing Analytics, the main tasks of the role are to develop data analytics models and tools together with visualizations and reporting, to improve decision-making across the marketing department and provide insights for senior leadership. You will help Zelis understand how marketing campaigns are driving pipeline development and determine successful marketing campaign metrics, as well as understand the purchase funnel and how our customer acquisition process flows from initial awareness through conversion and purchase.
This will include working within our marketing analytics software solutions and serving as a primary contact for the vendor, researching online behavior and digital psychology, and exploring market trends and opportunities. To be successful in this role, you should have an understanding of marketing functions and how they interact with a business-to-business sales process. As well as experience with processing and analyzing marketing data. Objectives and Responsibilities: Marketing KPI development - Under the supervision of the VP of Marketing Analytics help build and produce meaningful marketing KPI models and creating easy to understand dashboards Benchmarking - assist across marketing functions with the supervision of the VP of Marketing Analytics to develop standardized benchmarks for online channels and advising on KPIs based on performance analysis Reporting - reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data Innovation and recommendations - As part of the Marketing Analytics team be active in bringing new opportunities and innovative new methodologies to continuously improve analytical methods, KPIs, and key marketing benchmarks Marketing analytics - Within the broader team work on bringing together disparate data and provide analytic support to marketing related questions that lead to data driven decision making What you will bring:5+ years of experience in a marketing analytics and/or operations role; preferably in a B2B environment.
Working knowledge of CRM and marketing tools (Hubspot, Salesforce, Google Analytics) as well as data visualization tools (Tableau, Power BI).
Highly analytical and data-driven mindset. Passion for bringing process and structure to support data-driven decisions. Ability to communicate data insights to interdisciplinary functions such as marketing and sales. Data visualization and dashboard creation experience. Ability to manage and integrate marketing technology and Ability to interface with third-party vendors and serve as day-to-day POC. Growth-oriented and adaptable; able to excel in fast-paced environments with complex data needs. Attention to detail-accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution.
Must be a self-starter and quick learner with the desire to learn. Healthcare industry experience a plus but not required. Education: Bachelor's in mathematics, economics, computer science, or statistics; master's degree in lieu of work experience will be considered. #LI-JB1As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all.
We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process. Commitment to Diversity, Equity, Inclusion, and Belonging At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations.
We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day. Equal Employment Opportunity Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, interaction, national origin, disability status, genetics, protected veteran status, interactionual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email xyz X@ SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams.
This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis. PDN-9ae5d861-d0d5-4dde-a69d-0c735abfc4c7
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
