Marketing and Branding Analyst | Glendale, CA

Detailed Information

  • Location: Glendale, CA

  • Company: Aquent Talent

with management to serve as a point of contact between ad server and internal business units Support all media trafficking needs by scheduling and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns Efficiently distribute tags, trackers, and creative assets to all media partners Embed additional survey, audience measurement, verification, and other tracking components for external vendors as needed Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking Create process documents for all parties and make sure all parties are in alignment Primary contact

for troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking Educate and assist internal/external teams on proper implementation and best practices of third-party ad serving tags and systems Assist in mentoring and escalation for Ad Operations Associates Proactively communicate with all internal teams (paid media, analytics, etc.

) at the onset of a campaign to identify and implement all creative and technical requirements Manage relationships with external vendors to remain educated on industry trends (such as rich media partners, ad verification partners, location data partners, etc. ) Comfortable working

in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property Experience: 3+ years ad operations experience either agency side or within the digital industry (inclusive of DSPs, ad serving companies, etc.

), trafficking large-scale paid media campaigns Must have experience with direct response campaigns Hands on expertise with Double Click Campaign Manager third-party ad serving required High level understanding in viewability & IVT, analyzing data in Integral Ad Science (IAS), MOAT and/or Doubleverify Experience with Mobile App Tracking solutions preferred: Kochava, Appsflyer, Adjust, etc.

Experience with rich media solutions preferred: Double Click RM, Flashtalking, Sizmek, etc. Flexibility & ability to work in a fast paced and dynamic environment A strong communicator with a can-do, positive attitude and a strong desire to get things done Sense of humor and desire to have fun! The target hiring compensation range for this role is the equivalent of $59 to $64 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.

Client Description With this client you will have the opportunity to work with an innovative leader in the entertainment space. With a casual and fun working environment, this client's teams work collaboratively to achieve company goals. Working with AQUENT provides you access to some pretty awesome benefits and employee perks: Aquent Talent: / Subsidized Health, Vision and Dental Benefits, and Access to Fidelity 401(k) with Matching! /talent/talent-benefits Resume / Portfolio Review + Interview Prep.

You'll be set-up for success! Free Continued Learning: /talent/trai PDN-9ae5db78-ce03-491b-a808-d756412ba532

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