Location: San Francisco, CA
Austin and San Francisco, which are now home to our US operations. So whether youre in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if youre near one), at home or a bit of both, its up to you.
What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start, but this will likely evolve. As the global Head of Business Customer Marketing at Canva, you will be a senior leader responsible for shaping and driving our B2B customer marketing
strategies. This pivotal role requires a visionary leader with outstanding leadership skills and a deep understanding of B2B marketing in the Saa S industry. You will lead all aspects of our global growth marketing initiatives and reseller programs, as well as events and field marketing efforts.
By driving customer-centric marketing strategies, you will play a crucial role in building long-lasting relationships with our clients, enhancing brand loyalty, and driving business growth. What youll be doing Strategic Leadership: Lead and inspire a geographically distributed team of marketing professionals, providing strategic direction, mentorship, and guidance to execute customer-focused marketing
initiatives effectively. Customer-Centric Strategies: Develop and implement innovative global B2B customer marketing strategies, enhancing customer engagement, loyalty, and advocacy.
Apply data-driven insights to personalize customer experiences and optimize customer journeys. Growth Marketing: Lead growth marketing programs, focusing on customer acquisition, retention, and expansion. Collaborate with cross-functional teams to identify growth opportunities, implement targeted campaigns, and drive revenue growth. Reseller Programs: Develop and run reseller programs, fostering positive relationships with partners, enabling their success, and expanding our reach in the market.
Events and Field Marketing: Shape the strategy for impactful events and field marketing campaigns, and how they’ll come to life across digital and offline touchpoints. Collaborate with internal teams to create compelling event experiences and drive brand awareness and lead generation across tentpole, high-touch and scaled events. Partnerships: Cultivate and nurture strategic partnerships with key industry players, resellers, and influencers. Collaborate to create mutually beneficial initiatives that enhance brand visibility, drive customer engagement, and expand the network of B2B customer relationships.
Utilize partnerships to explore new market opportunities and strengthen the companys position in the industry. Data-Driven Decision Making: Apply data analytics and customer insights to measure the impact of marketing initiatives. Use this information to optimize strategies, enhance customer engagement, and drive business outcomes. Cross-Functional Collaboration: Collaborate closely with sales, product, and customer success teams to ensure alignment and cohesion in customer marketing efforts. Foster a collaborative environment to drive joint initiatives and achieve common goals.
What we’re looking for Experience: Demonstrated ability in B2B marketing (ideally 15+ years), with a focus on customer marketing, in the Saa S industry. Proven track record of developing and executing successful customer-centric marketing strategies. Experience working on global B2B marketing programs of work across different markets will be advantageous. Leadership Skills: Exceptional leadership and people management skills (ideally 10+ years), with the ability to inspire and mentor a team of marketing professionals. Proven experience in building and leading impactful teams.
Strategic Vision: Exceptional strategic approach with the ability to develop and manage comprehensive customer marketing strategies aligned with business goals. Experience in driving customer retention, expansion, and advocacy programs. Customer Focus: Deep understanding of customer behavior, needs, and preferences. Proven ability to create personalized and impactful customer experiences. Analytical Acumen: Proficiency in data analysis, customer segmentation, and using data-driven insights to drive decision-making and optimize customer marketing initiatives. Communication: Excellent verbal and written communication skills, with the ability to articulate sophisticated ideas clearly and persuasively.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall backssment of what we observed and learnt in the hiring process. The target salary range for this position is $237,000 to $356,000. When calculating offers, we make salary decisions based on market data and candidates skills and experience. Whats in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but youll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work. Heres a taste of whats on offer: Equity packages - we want our success to be yours too Health benefits plans to support you and your wellbeing 401(k) retirement plan with company contribution Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture.
When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually. J-18808-Ljbffr For more details: jobs-search. org/marketing_san-francisco-c426440/head-of-business-customer-marketing-san-francisco_i1969461151
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