Location: Bellevue, WA
Company: AAA Washington
communications that deliver leads and sales specifically for our travel and insurance business lines, along with other key departments and initiates such as ESG and recruiting. As a member of the Marketing team, the Product Marketing Manager will collaborate with internal stakeholders and agency partners to manage the execution of brand marketing campaigns that drive growth and retention of AAA Washington membership.
This role will work closely with cross-functional members of the marketing team as well as key lines of business and departments to develop strong strategic and profitable programs. Successful candidates will have a minimum of 4 years' experience in brand marketing, in addition
to a bachelor's degree in business, marketing, or related field or equivalent experience. Prior experience within travel or other related industries that use multiple sales channels is a plus.
Major responsibilities include: Assisting with the management and execution and deployment of AAA Washington brand marketing campaign assets. Managing and optimizing the customer journey for specific line-of-business products, within the framework of our overall brand building efforts, to build awareness and provide a seamless experience. Optimizing a metrics-based high performing integrated marketing plan to reach target KPI's through steady growth in digital marketing tactics. Owning product
storytelling across external channels such as website, email, social, and paid search.
The American Automobile Association (AAA) has been a leader in roadside assistance, mobility advocacy and traffic safety for nearly 120 years, AAA Washington also operates a full-service travel agency and the largest independent personal-lines insurance agency in Washington. Eligible benefits include: Health insurance (medical vision, prescription drug, and dental) Up to 22 days of Paid Time Off (PTO) in the first year for vacation or sick leave Eleven Paid Holidays every year including MLK and Juneteenth, in addition to PTO 401(k) with Employer Match Life, STD, and LTD insurance Flexible Spending Accounts 4 Hours of Volunteer Time Off every year Free Premier RV AAA Washington Membership Paid, on-going training throughout your career and tuition reimbursement THRIVE wellness program Financial Literacy Education Target hiring salary range is $86,000 - $105,000 and offer rate is based on experience.
Opportunity for discretionary Annual Company-wide bonus. RANKED AS ONE OF WASHINGTON'S 2023 BEST PLACES TO WORK by Puget Sound Business Journal AAA Washington is committed to hiring and retaining a diverse and inclusive staff. We are interested in every qualified candidate who is eligible to work in the United States; however, we do not sponsor visas.
We do not provide relocation assistance. The expectation for this position is that the employee lives within our Washington/Idaho service area. AAA Washington is a drug-free workplace.
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