Location: Statewide
Company: Renogy
power banks to complete solar kits, we pride ourselves on supplying top-of-the-line off-grid solar equipment. Position Overview: Renogy is seeking to hire a specialist to help drive the development and execution of our solar power and battery storage product marketing strategy - someone with specific experience in the solar power and battery storage industry, a self-driver who supports our global product and commercial teams in executing on the company's solar and battery product goals.
We are looking for someone who is results oriented, a natural change agent and always ready to be hands on. Duties and Responsibilities: This position will be responsible for developing product marketing
strategies and go-to-market launch plans to meet Renogy's business unit goals, with a focus on driving product marketing to: Help drive new Solar power and battery storage related business units via a systematic new product launch planning and execution process, focused on the company ' s current Solar power and battery storage customer base & via the landing of new customers.
Monitor, backss and report on all Solar power and battery storage-related product marketing performance metrics, and provide strategic direction and guidance to our Solar power and battery storage product management team, based on analysis of results. In conjunction with our Content Development team, direct the
development of customer-facing content; work closely with our overall marketing and sales teams to leverage messaging, sales plays and collateral geared toward our Solar power and battery storage customer base.
Develop tailored marketing strategies and programs in support of these goals, including but not limited to customer-facing campaigns, presentations, events/webinars, success stories, and other Solar power and battery storage related product knowledge enablement tools. Develop processes/programs to help deeply integrate customer intelligence across our core Solar power and battery storage marketing motions. Collaborate across the marketing org to triangulate efforts (product marketing, BU marketing, digital marketing) to ensure alignment on common goals and strategies.
Lead a small team of internal and external resources to execute product marketing support for multiple business units. Qualifications: 5+ years of experience as a results-driven contributor, including at a supervisory level, building, and executing market leading product launches and product-focused marketing programs. A proven track record of prioritizing and delivering results within an entrepreneurial, fast-paced environment. Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders.
Experience designing and executing multi-touch, integrated marketing campaigns with a digital foundation. Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable optimization strategies for new and existing initiatives. Proactive leadership style with the necessary empathy to work across the organization and get things done. Creativity to build innovative programs that engage partners and optimize marketing spend. Strong understanding of product marketing metrics Bachelor ' s degree or higher; MBA in marketing a plus but not required.
Experience in the Solar power and battery storage space, and previously organizing & managing multi-functional product launch teams, is required for this role. Physical Requirements: Will sit, stand, or walk short distances for up to the entire duration of a shift Will climb stairs on an occasional basis Will lift, push, or pull up to 40 pounds on an occasional basis Required to use hands to grasp, lift, handle, carry or feel objects on a frequent basis Must be able to comply with all safety standards and procedures May reach above shoulder heights and below the waist on a frequent basis May stoop, kneel, or bend, on an occasional basis Ability to wear personal protective equipment is required (including but not limited to, steel toed shoes, gloves, safety glasses, hearing protection, protective jacket or apron and arm guards) Other: Other duties as assigned The equal employment opportunity policy of the Renogy provides for a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, interactionual orientation, gender identity, age, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law.
Renogy hires and promotes individuals solely based on their qualifications for the job to be filled. Renogy reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and employees. Renogy also provides a work environment in which each employee can be productive and work to the best of his or her ability.
We do not condone or tolerate an atmosphere of intimidation, bullying, discrimination, or harassment. We expect and require the cooperation of all employees in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all employees and applicants.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
