Location: San Antonio, TX
Company: H-E-B Grocery Stores
Manager I, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service.
'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company. Do you have a: HEART FOR PEOPLE. ability to collaborate with traditional / digital advertising teams? HEAD FOR BUSINESS. financial / ops knowledge to prioritize data-driven plans and make results-based decisions? PASSION FOR
RESULTS. drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting? We're looking for someone with: - a bachelor's degree and at least 4 years of experience- project management, communications, and analytical skills What is the work?
Management / Project Management: - Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results- Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting- Collaborates with Business Development Managers to understand business
needs / opportunity areas to inform campaign strategy- Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; supports efforts to ensure they meet intended business needs, stay on-brand, and put the customer first- Collaborates with Customer Data Analytics to support / inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights- Collaborates with / supports Coupon Team on offer strategies- Collaborates with promotions team and Digital Tech Partners to create effective targeted offers- Finalizes creative briefs, marketing plans- Adheres to / ensures adherence with process standards, channel best practices- Adheres to campaign budgeting- Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions- Records / may report on pre- and post-campaign learnings What is your background?
- Bachelor's degree in a related field, or comparable experience- 4+ years of experience in project management, customer reporting, retail operations, and / or traditional or digital marketing channels Do you have what it takes to be a fit as an H-E-B CRM Targeted Marketing Manager I?
- Working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI- Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making- Proficiency in MS Office (Word, Excel, Power Point) and programs / applications required by the job- Strong communication skills- Strong analytical skills- Ability to work in a collaborative, dynamic environment- Ability to manage multiple priorities and shift focus between projects / tasks Can you.- Function in a fast-paced, retail, office environment- Travel by car or plane with overnight stays- Work extended hours; sit for extended periods09-2020H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion.
Our Targeted Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. As a Targeted Marketing Manager I, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.
Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company. Do you have a: HEART FOR PEOPLE. ability to collaborate with traditional / digital advertising teams? HEAD FOR BUSINESS. financial / ops knowledge to prioritize data-driven plans and make results-based decisions? PASSION FOR RESULTS.
drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting? We're looking for someone with: - a bachelor's degree and at least 4 years of experience - project management, communications, and analytical skills What is the work? Management / Project Management: - Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results - Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting - Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy - Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; supports efforts to ensure they meet intended business needs, stay on-brand, and put the customer first - Collaborates with Customer Data Analytics to support / inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights - Collaborates with / supports Coupon Team on offer strategies - Collaborates with promotions team and Digital Tech Partners to create effective targeted offers - Finalizes creative briefs, marketing plans - Adheres to / ensures adherence with process standards, channel best practices - Adheres to campaign budgeting - Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions - Records / may report on pre- and post-campaign learnings What is your background?
- Bachelor's degree in a related field, or comparable experience - 4+ years of experience in project management, customer reporting, retail operations, and / or traditional or digital marketing channels Do you have what it takes to be a fit as an H-E-B CRM Targeted Marketing Manager I?
- Working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI - Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making - Proficiency in MS Office (Word, Excel, Power Point) and programs / applications required by the job - Strong communication skills - Strong analytical skills - Ability to work in a collaborative, dynamic environment - Ability to manage multiple priorities and shift focus between projects / tasks Can you.
- Function in a fast-paced, retail, office environment - Travel by car or plane with overnight stays - Work extended hours; sit for extended periods 09-2020
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