Location: Alabaster, Alabama
Company: Singtel Group
that creates positive impact and a sustainable future for all. Make an Impact by Lead the development and execution of insurance product marketing strategies to generate revenue for Singtel’s Life Insurance business. Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of protection, accident and health, and wealth accumulation insurance products.
Lead, motivate and grow a team to: effectively plan and execute product marketing campaigns to drive and achieve targets for lead submissions and policy sales; identify and co-create compelling product
positioning and messaging, provide direction for engaging campaign content and creatives, and oversee the creation of high-quality product marketing assets and collaterals; drive the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s); understand customer segments and behavioural triggers to identify target audience for each campaign; actively monitor and analyse end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to
improve campaign performance; and identify areas for continuous improvement (e.
g. UX/UI of product pages, customer journeys, etc. ), execute them with cross-functional teams, and measure the impact of such improvement areas. Collaborate with insurance partner(s) and cross-functional teams to help Singtel’s Life Insurance business achieve business, commercial and marketing targets. Work with Singtel’s insurance partner(s) to co-create insurance products with market-differentiating propositions. Manage the overall Insurance marketing budget, including tracking spends against budget and forecasts. Co-lead Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.
Skills for Success: Degree in Marketing, Business, or its equivalent. A least 8 years of product marketing and/or digital campaign marketing experience in the insurance industry. At least 6 years of hands-on experience in managing and executing insurance product marketing campaigns. At least 4 years of relevant experience working with and managing marketing agencies. At least 3 years of relevant experience demonstrating leadership and/or managing a team.
At least 3 years of hands-on experience in digital marketing/analytics tools (e. g. Google Analytics, Tableau). In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions. Proficient in communications, copywriting and content management with a focus on insurance products.
Proficient in Microsoft Excel, bonus if have some knowledge of data analytics / automation programming languages (e. g. SQL, VBA, Python). Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines. Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns. Strong interpersonal and communication skills as a cross-functional team player. Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.
Bonus if familiar with customer lifecycle and marketing automation platforms (e. g. Oracle Responsys, Salesforce, etc). Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities Your Career Growth Starts Here. ! We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs revolve around promoting and maintaining a positive image of a company, product, or individual. Professionals in this field engage in activities such as advertising, brand management, social media engagement, and media relations. They develop strategic campaigns to target specific audiences, analyze market trends, and measure the effectiveness of their efforts. The key traits of these roles include strong communication skills, creativity, strategic thinking, and adaptability to the ever-evolving digital landscape. Success in marketing and PR is measured by the ability to influence public perception and ultimately drive business growth.
Marketing and PR (Public Relations) jobs focus on creating, promoting, and maintaining a positive image and strong relationships for a company or brand. Professionals in these roles typically engage in tasks like crafting marketing strategies, creating content for various platforms, managing social media accounts, organizing events, and fostering media relations. These positions require creativity, strong communication skills, and an understanding of consumer behavior. They often work in fast-paced environments where adapting to the changing market and leveraging trends is crucial for success.
