Location: Nashville, TN
Company: Philips
fueling growth of the company's rich portfolios of health technology solutions in the North American market. You are a forward-thinking senior marketing leader who keeps a pulse on healthcare trends and has vast experience writing impactful narratives and running strategic marketing programs for senior executives.
Working closely with different marketing functions, you will develop and execute a 24-month marketing plan that defines what an executive reputation campaign strategy and deliverables are for Philips, connecting Philips with its executive-level prospect audience across channels. You will: Develop C-Suite awareness and engagement strategies and programs Design the strategy and
tactics, with associated messaging, that connects Philips executives with the external C-Suite audience by combining market insights and analysis with Philips' unique messaging via multi-channel communications programs Partner with Philips executives to develop unique thought leadership and market points of view Drive a coordinated, 24 month market-level planning cycle, aligned with go-to-market strategy and business and sales priorities Develop and test new executive communications programs that build executive and brand awareness for Philips, and ladder effectively to other brand and product marketing programs Champion marketing excellence and best practice sharing across the organization Drive
strategic partnerships and thought leadership in support of C-Suite engagement Connect Philips' executives with professional associations, patient advocacy organizations, health influencers, and local health technology leaders to build and strengthen strategic partnerships Develop compelling content that engages a relevant audience through webinars, conference presentations, and 1:1 meetings Support corporate Key Thought Leadership programs Own the customer decision journey, driving an executive nurture strategy in close collaboration with the Insights & Analytics team Champion executive POVs and narratives with internal Philips audiences Develop programs to expose executive thought leadership to internal audiences, including bespoke internal communications activities targeting the companies' salesforce Develop thought leadership assets that can be applied to executive sales cycles, merchandising existing external facing content and creating net-new assets Quantify and measure results, demonstrate continuous improvement Define leading and lagging key performance indicators, measuring performance and continuously optimizing plans Manage a set budget and driving efficiencies while realizing deliverables (cost control) To succeed in this role, you should have the following skills and experience: 12+ years of experience in a leading healthcare company or a market research agency working in the healthcare sector (B2B, B2G or B2C) Proven track record working with senior healthcare professionals Structured thinker/analytical approach with a proven ability to connect programs to outcomes and metrics Innovative thinker, comfortable developing new programs while simultaneously improving upon existing tactics Effective communicator with internal and external partners Strong influencing skills Team player who thrives in complex, matrix organizations Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.
PDN-9aa35748-39fe-475d-a81a-f67b0a6efed0
Marketing/PR jobs focus on promoting and managing the reputation of a company or its products. They encompass a range of roles, including market research, advertising, content creation, social media management, and public relations. Key characteristics of these jobs are creativity, communication skills, and the ability to understand and influence public perception. Professionals in this field strategize to engage audiences, build brand awareness, and drive sales or other desired outcomes. They navigate an evolving digital landscape and analyze market trends to craft compelling narratives and campaigns that resonate with target demographics.
Marketing and PR (Public Relations) jobs focus on creating and maintaining a positive image for a company or client, while promoting their products or services. These roles typically involve crafting compelling messages, executing promotional campaigns, engaging with audiences through various media channels, and managing brand reputation. Key features include strong communication skills, creativity, strategic planning, and adaptability to rapidly changing market trends and consumer behavior. Individuals in these positions excel at storytelling, networking, and influencing public perception, working closely with media, influencers, and the target demographic to shape a brand's public identity.
Marketing and PR (Public Relations) jobs revolve around promoting businesses, products, or services and managing the relationship between an organization and the public. Key characteristics of these roles include creative campaign planning, audience research, brand messaging, and media interaction. Professionals in this field aim to enhance a company's image, engage customers, and drive sales through various communication strategies and platforms. While marketing focuses on market analysis and product promotion, PR is more concerned with reputation management, crisis communication, and media relations. Both sectors require strong communication skills, adaptability, and an understanding of consumer behavior and media trends.
Marketing and PR jobs are roles focused on creating, promoting, and maintaining a positive image for brands or organizations and driving customer engagement and sales. Professionals in these fields develop strategies to reach target audiences through various channels, including social media, advertising, events, and press releases. A key characteristic of these jobs is a blend of creativity and analytical skills to craft compelling messages and measure the impact of their campaigns. They require staying on top of industry trends and being adept at communicating with different stakeholders.
