Location: Dallas, TX
Company: Essilorluxottica Group
North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; Lens Crafters, Sunglass Hut, Pearle Vision, and Target Optical. We are also home to Eye Med, the fastest growing vision care company in the United States.
Essilor Luxottica’s Wholesale teams deliver the highest quality frames, best-in-class expertise and a deep understanding of products and markets to support our customers and fuel their businesses all over North America. GENERAL FUNCTION The Marketing Manager, Trade Media and Industry Relations is responsible for acting as a liaison between the Trade Media Relations team,
local marketing team, external agencies and key industry partners. This role will support an integrated trade media strategy that drives awareness and consideration of best-in-class brands, products, programs and services.
Also responsible to execute and track paid, earned and owned media plans, which introduce new products, build love of brands, and position services and programs. Develop media outreach, partnering closely with the Sr. Mgr. of Trade Media & Industry Relations to execute communications plans which elevate our portfolio and drive a differentiated value proposition to eyecare professional customers. Act as a contributor to marketing and stakeholders across lens and frame
brand teams, commercial marketing, events and other internal partners to execute consistent and elevated strategies.
MAJOR DUTIES AND RESPONSIBILITIES Support the day-to-day trade advertising and communications strategy for brands, products, programs and services creating awareness of our offerings, deepening brand affinity, driving consideration of programs and services, and elevating the industry position Collaborate with cross-functional teams and agencies to execute trade advertising and communication strategies to ensure maximum impact of all campaigns Partner with key internal stakeholders in the development of channel- and outlet-appropriate marketing campaign materials, inclusive of ads, advertorials, EDMs, sponsored social content, and more Manage department calendars and timelines and engage people across functions Ensure on-time development and execution of trade media plans Partner with Sr.
Manager, to collect, analyze and report on trade media efforts, including media coverage reports, quarterly updates and recurrent updates to brand teams. Leverage key insights to recommend improvements to media mix, delivery, messaging Coordinate all invoices & POs, partner with finance on periodic forecasts and reconciliation, and tracking and reporting on budget status to leaders of Trade Marketing regularly Partner with designer to oversee design requests from development to execution for the department and brand partners, Develop media relationships and conduct outreach Leverage tools to monitor media, reporting on findings, identifying key trends, influencers and opportunities to drive media strategy Keep up to date with emerging trends and nontraditional approaches BASIC QUALIFICATIONS Bachelors degree in Public Relations, Marketing or Communications Generally requires a broad understanding of healthcare/B2B marketing with 4-6 years experience– preferably at an agency with direct media relations/marketing and client management experience Handle multiple projects, set priorities and drive results in a fast paced, changing environment among multiple stakeholders Excellent communication, writing, pitching and project management skills Strong working knowledge of Power Point, Excel, Word Proven record of managing timelines, budgets, results reports and cross-functional team projects Collaborative, positive minded individual; team-oriented approach Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements.
In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts. Upon request and consistent with applicable laws, Essilor Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at -xyz X (be sure to provide your name and contact information so that we may follow up in a timely manner) or email xyz X@.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, interactionual aggression or stalking, religion, age, disability, interactionual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.
Native Americans in the US receive preference in accordance with Tribal Law.
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