Location: New York, NY
Exempt Job Hours: Full-Time Manage: Senior Designer and Digital Marketing Coordinator Report To: Vice President of Marketing and Communications Company Overview: New York City Center has played a defining role in the city's cultural life since 1943—making the best in music, theater, and dance accessible to all audiences.
Championed by a staff of passionate art lovers, this commitment continues through celebrated dance and musical theater series, including the Fall for Dance Festival, the Tony-honored Encores! and the newest series, Artists at the Center. The distinctive neo-Moorish theater in midtown Manhattan welcomes over 300,000 annual visitors to experience internationally acclaimed
artists on the same stage that legends like George Balanchine, Leonard Bernstein, Barbara Cook, Martha Graham, and Paul Robeson made their mark. In addition, City Center homes a roster of renowned companies, including Alvin Ailey American Dance Theater and Manhattan Theatre Club.
City Center's dynamic programming, art exhibitions, and studio events complement education and community engagement programs that bring the performing arts to thousands of New York City students, teachers, and families each year. Job Overview: The Associate Director of Marketing has two direct reports but leads the entire department in the strategy, planning, execution, tracking, and analysis of the integrated
marketing efforts that generate institutional awareness and drive $12 million in ticket sales for New York City Center’s dance, musical theater, and education and community engagement programming, in addition to visual art exhibits, studio events, and a robust rental program.
The Associate Director helps set the strategy and project manages the day-to-day creation of assets and the execution of marketing plans driven by audience analytics, media performance metrics, and a keen understanding of sales trends that help attract a younger and more diverse audience. They are a collaborative leader and champion learning through rigorous analysis and testing while keeping the department of 10 working together and exceeding sales goals in a fast-paced environment driven by short run performances.
The Associate Director of Marketing is a leader and is committed to embodying our values and to being an anti-racist organization. Responsibilities : Strategize, plan, develop, mentor, and lead marketing team to achieve goals in partnership with VP of Marketing. Lead the project management of the day-to-day execution of assets and marketing plans, including the creation of insight-driven briefs. Create, implement, test, execute, and measure marketing plans in partnership with digital ad agency to ensure the achievement of revenue/audience goals, including measurable strategies for audience retention and new audience development through various channels and promotions.
Operate within budget and identify efficiencies. Manage and record all departmental budgets, including invoice tracking, bill pay and reforecasting. Develop, track and oversee financial projections, including establishing income goals, monitoring and reporting to the VP of Marketing and Communications and senior staff on progress and identified revenue opportunities. Develop projections through rigorous analysis and knowledge of marketplace in collaboration with Director of Audience Engagement & Sales.
Active management of sales and revenue data to maximize revenue and seat capacity through price changes, promotions, and keen sensitivity to marketplace. Includes tracking and reporting and post-show analysis to identify any lessons learned. Evaluate third-party sales channels for both full-price and discount sales opportunities. Coordinate inventory and listing assets for third-party offers with box office staff. Steward and super user of the project management software , researching and implementing new strategies for efficiency for the department and for the institution.
Maintain branding guidelines and enforce within and without department, including rental companies and building signage. Executor and steward of sales analysis and tracking including but not limited to similar shows/days out performance, web traffic drivers, frequency, patron/audience/member, conversion metrics for the website, and other related data. Generate sales reports and analytics dashboards from Tessitura. POSITION REQUIREMENTS: Required Experience and Qualification : 5 or more years of prior experience marketing the performing arts ideally in dance and musical theater Deep knowledge of Tessitura or other CRM system Extensive knowledge of project management platforms (Airtable) Knowledge of current marketing strategies and best practices in both the dance and Broadway and Off-Broadway environs, including print, digital, OOH, radio, etc.
Explores new technology and finds practical on-the-job applications. Deep appreciation for the arts and the mission of New York City Center. Effective verbal and written communication skills. Leadership skills and ability to interface with team, staff, and vendors.
Knowledge of Tessitura, Analytics and Revenue Management Applications are all considered pluses. Ability to delegate tasks and align a team around common goals. Solution-oriented with strong problem-solving skills. Excellent organizational and planning skills. As a valued member of the City Center administrative team, you will receive: Salary Grade 3 - $96,000 to $110,500 per year Comprehensive insurance coverage (medical, dental, life, disability) Generous paid time off Hybrid work environment Pre-tax flexible and dependent care savings accounts Pre-tax transit savings Pension Plan with (CIG) Cultural Institutions Group (fully vested after 5 years) 401 K retirement savings account Access to various dress rehearsals, performances FULL-TIME/PART-TIME: Full-Time SHIFT: Days RATE OF PAY: $96,000-$110,500 NUMBER OF OPENINGS: 1 EXEMPT/NON-EXEMPT: Exempt OPEN DATE: 12/11/2023 ABOUT THE ORGANIZATION: New York City Center has played a defining role in the cultural life of the city since 1943-making the best in the music, theater, and dance accessible to all audiences.
Championed by a staff of passionate arts lovers, this commitment continues through celebrated dance and musical theater series including the Fall for Dance Festival, the Tony-honored Encores!
and the newest series Artists at the Center and City Center Dance Festival. The distinctive neo-Moorish theater in midtown Manhattan welcomes over 300,000 annual visitors to experience internationally acclaimed artists on the same stage that legends like George Balanchine, Leonard Bernstein, Barbara Cook, Martha Graham, and Paul Robeson made their mark. Home to a roster of renowned companies including Alvin Ailey American Dance Theater and Manhattan Theatre Club, City Center's dynamic programming, art exhibitions, studio events, and master classes, are complemented by education and community engagement programs that bring the performing arts to over 11,000 New York City students, teachers, and families each year.
Apply Here PI233871027For more details: jobs-search. org/finance_new-york-r782074/associate-director-of-marketing-new-york_i1974877375
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