Location: San Jose, CA
team, you will be a key player to ensure the success of next -gen learners to express their ideas through digital creativity and fluency. The Senior GTM Product Marketing Manager for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Express and Creative Cloud in Higher Education through the expansion of our Creative Campus Program.
You will demonstrate a deep knowledge of B2 B marketing practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. You will own the roll-out
of the Creative Campus program including the logistics of scaling this program through WW faculty training and student community initiatives. Successful candidates will be instrumental in helping craft the go-to-market strategy, pricing and expansion of this program and ensuring streamlined execution and operations against the strategy.
We are looking for a Senior GTM PMM for Higher Education, who will drive the strategy, pricing programs and execution that delivers growth and sales success. You will own the metrics for the Creative Campus program and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success. Key Responsibilities
Drive roll-out and increase adoption of the Creative Campus Program WW through faculty training and student community programs.
Collaborate with XF Teams (Marketing, Sales, Finance, Operations, Pricing Operations and Product teams) to develop and execute plans that deliver quarterly and annual sales goals Work with XF teams to create and drive global demand for scaled value-adds and programs supporting broad full student coverage within institutions Obsess over business goals and finding opportunities for improvement and drive multi-functional teams to deliver against long-term customer growth goals Collaborate with the Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth Partner with Marketing to establish and operate campaign measurement frameworks that deliver hyper growth for Creative Cloud and Express products Engage with country and regional leaders around the world to localize and prioritize GTM strategy and implementation for regional success Qualifications/Experience 8+ years GTM or Product Marketing experience Customer-first orientation, with experience working on B2 B/SAAS products or services Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities Experience working in cross-functional multidisciplinary teams to launch impactful business initiatives in a fast-paced global environment Customer-centric approach and desire to be a voice of our customers within Adobe Ability to influence and align cross-functional teams toward common goals with a collaborative team Exceptional, clear, and empathetic communication and presentation skills Strong work ethic, combining bias toward action with innovative thinking Education, education technology, and Saa S B2 B experience preferred Global cultural awareness and experience with in-region teams Our compensation reflects the cost of labor across several U.
S. geographic markets, and we pay differently based on those defined markets. The U. S. pay range for this position is $100,100 -- $200,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Internal Opportunities Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward: 1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.3. Check out these tips to help you prep for interviews.4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll. Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks.
If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobes the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless ofgender, race or color, ethnicity or national origin, age, disability, religion, interactionual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact xyz X@. J-18808-Ljbffr For more details: jobs-search.
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