Marketing Technology Supervisor | San Francisco, CA

Detailed Information

  • Location: San Francisco, CA

  • Company: Antenna Group

the Age of Adoption; the transition between research and innovation into a world where companies across the economy are furiously adopting sustainable, healthy equitable solutions. We celebrate differences among our staff and encourage everyone to be their authentic selves.

We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance. We are hiring a Marketing Technology Supervisor. We are looking for an individual to contribute a fresh perspective and creative ideas to the Antenna community. Antenna's Marketing Technology Supervisor is

responsible for configuring, customizing, and maintaining the CRM/Automation platforms systems (primarily Hubspot, with working knowledge of Pardot, Marketo, and Eloqua a plus) to ensure its efficient functionality and seamless integration with other business processes.

Additionally, they work closely with cross-functional teams to identify opportunities for process improvement, implement data-driven strategies, and leverage the platform's full potential to drive growth and success. The Marketing Technology Supervisor will work closely with a cross-departmental team of individuals to execute multi-channel marketing campaigns on behalf of clients in the clean technology, real estate, innovations,

and healthcare industries. This role sits within the Marketing Technology department and works alongside and, in some cases, manages a team of marketing strategists, other technology specialists, website specialists, and analytics specialists.

SKILLS NEEDED Hub Spot platform proficiency: A strong understanding of Hub Spot's various features, tools, and functionalities is essential. This includes the ability to use Marketing and Sales Hub, with a particular emphasis on Hub Spot's ABM features, and dedicating time to learning Service, CMS, and Ops Hubs. Workflows/marketing automation: Creating and managing efficient workflows while optimizing them to meet specific business goals.

This includes creating triggers, setting up segmentation, and implementing rules to ensure that the right messages are delivered to the right people at the right time. Analytics/dashboard creation: The ability to extract meaningful insights from data helps in making informed decisions and optimizing marketing and sales campaigns. Knowledge of and experience with dashboard creation is key here as well. Data Management: The ability to clean data and maintain data hygiene as well as manage large datasets. This includes an in-depth understanding of custom objects and properties.

Additionally, being able to migrate and sync data between platforms is necessary. Training & implementation: The ability to train and onboard new users is crucial for successful implementation and adoption of the Hub Spot platform. This can include creating standards and guides for the Hub Spot instance. They should be able to troubleshoot issues that arise as well. API & cross-platform integrations: Understanding Application Programming Interfaces (APIs) and how to leverage them in order to integrate Hub Spot with other tools in the tech stack. API knowledge enables data synchronization, ensuring that information flows seamlessly between Hub Spot and other systems.

Working knowledge of 3rd party integration platforms such as Zapier and Leads Bridge. WHAT YOU'LL DO Consulting with clients on Mar Tech strategy, tech stack implementation, CRM management, and marketing automation platform best practices. Collaborating with Strategists to develop strategies and execute marketing tactics that meet client goals and prove ROI. Oversight of up to 3 Mar Tech Specialists including training on Mar Tech tactics and best practices where needed. Monitoring and reporting on ongoing campaigns for the internal team to report back to the client.

Developing and implementing marketing automation workflows to drive lead generation and nurturing campaigns. Publishing content onto clients' websites in a timely and efficient manner, including blog posts, landing pages, and downloadable assets. Supporting the account team in the onboarding process for new clients, including conducting research and developing client-specific strategies. Monitoring website traffic and key performance metrics to identify opportunities for improvement and optimize conversion rates through A/B testing.

Providing support to account teams in client communications, including responding to inquiries and managing client expectations. Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the Hub Spot platform. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc). Measure results and optimize lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of email sends.

Establish and maintain scalable processes that ensure best practices in campaign and lead management. Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics. REQUIREMENTS 4-5 years of experience in marketing, communications, PR, Social Media, or related fields (internships included) Demonstrated ability to effectively and clearly communicate with internal team members and external stakeholders - both verbal and written Understanding of marketing principles and willingness to learn marketing technology such as Hub Spot, Salesforce, Pardot (Marketing Cloud), or Marketo Proven ability to hit deadlines and manage multiple projects at once with varying timelines Strong understanding of social media advertising platforms - particularly Linked In Ability to think strategically and consult with clients to develop strategies that make the best use of their marketing tech stacks.

WHAT WE LOOK FOR Collaborative, proactive, and persistent mindset. Curious nature and the desire to challenge the status quo. Passion for Antenna's sectors and a determination to make an impact. Drive to deliver an invaluable client service experience.

Desire to leverage innovative technology to drive impact for our clients and optimize the delivery of great work. WHAT WE OFFER Competitive salary, comprehensive benefits, and matching 401K. Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system-based tenure at the agency with 18 PTO days to start and Winter Recess. We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances by offering Floating Holidays and Heritage Month celebrations. Early Fridays are for all year round.

Summer Fridays are great, which is why we extend them throughout the year. Service is in our DNA. We offer a paid day off every year to volunteer with an organization that is meaningful to you. Tenure is valued and rewarded. In addition to tiered PTO and professional development stipends based on tenure, we offer Sabbatical Leave to our seasoned Ants. We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies other practices for guidance, advice, friendship, and networking. We were hybrid before it was cool. We've always believed in balance and have offered a hybrid office schedule well before the COVID-19 pandemic.

Growth is the key to our collective success. We offer a yearly Professional Development Stipend, career development, training, and mobility. Connection and relationship building is everything. We offer regular outings, virtual events, Heritage Month celebrations, interest Slack channels and happy hours. Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law. #J-18808-Ljbffr

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